Ideaview case study
Identifying or testing the idea is the crucial first step in the development cycle. CMR’s Idea offering helps you to uncover unmet needs, evaluate ideas and assess market potential.
Developmentview case study
You’ve got a great idea and it’s time to start development. CMR’s Development offering enables you to pinpoint your target audience, create and assess the ideal product profile and identify the best route to market.
Conceptview case study
You’ve developed a concept and need to know whether it will work. CMR can help test it, assessing usability and likely acceptance to enable you to refine it and develop initial messaging ideas.
Strategyview case study
A great product needs a great go-to-market strategy. CMR’s Strategy offering focuses on pricing and market access, ensuring the needs of payers and users are met and giving you an insight into competitor activity.
Launchview case study
A positive launch is critical to long term success. Through sales detail aid and marketing message testing CMR can help you optimise the initial impact of your device.
Surveillanceview case study
Monitoring performance ensures you maximise ROI over time. CMR can track your brand performance and share of mind, as well as helping you to identify challenges and make the most of opportunities.