By understanding clients' individual needs, CMR delivers global medical device market research that enables companies to develop, launch and market successful products.
CMR's Idea offering helps you to uncover unmet needs, evaluate ideas and assess market potential
CMR's Development offering enables you to pinpoint your target audience, create and assess the ideal product profile and identify the best route to market.
CMR's Concept offering helps you test your concept, assessing usability and likely acceptance to enable you to refine it and develop initial messaging ideas
CMR's Strategy offering focuses on pricing and market access, ensuring the needs of payers and users are met and giving you an insight into competitor activity
Through sales detail aid and marketing message testing CMR's Launch offering can help ensure your product is market-ready and has maximum impact
Through its Surveillance offering CMR can track your brand performance and share of mind to ensure maximum ROI during your product's lifetime