Sometimes participant quotas are difficult to meet, but failure is not an option, says CMR’s Director of Participant Recruitment, Hayley Algar.
With nearly two decades’ experience of delivering Diabetes market research, CMR has a deep understanding of diabetes management. And that’s good news for Type 1 Diabetic and CMR employee, Luci Talbot Clarke.
New to Creative Medical Research? Download this PDF to learn a little about our approach, our clients and the kinds of projects we can help you with.
Would you like to take part in focus groups and market research discussions and get paid for your time? We talk you through the process.
Luci Talbot Clarke, a type 1 Diabetic, explains how she managed Diabetes in pregnancy, and how she deals with the condition now as a mum of three.
Hypoglycemia - or a "hypo" - happens when there's an abnormally low level of glucose in the blood. CMR's Luci Talbot Clarke (who had her first hypo at the tender age of 10) describes what it's like.
From a blood testing meter big enough to fit in a rucksack to tiny continuous glucose monitoring (CGM) systems: T1 Diabetic Luci Talbot Clarke shares her experience of how Diabetes management has changed over the years.
What's it like to be diagnosed with type 1 diabetes in childhood? Operations Manager for CMR, Luci Talbot Clarke, shares her experience of growing up with this life-changing condition.
Connected tech was the dominant theme at CES 17, and the crossover into healthcare is making for some very interesting devices, says CMR Research Manager Lucy Snowdon.
Usability testing in a market research context can reveal deep insights into user experience and positively influence device design. CMR's Alper Hulusi considers the key benefits of usability testing for medical device manufacturers.
Market research offers exciting opportunities for participants willing to share their experiences. We take a look at just some of the compelling reasons to engage in market research - and how to get involved.
Do you have a life-changing medical condition or experience of prescribing medical devices? Then you could be eligible for paid market research opportunities via the CMR Participant Panel. Have your say and be rewarded for your time.
With smart technology, patients have more information at their fingertips than ever. So how can manufacturers tap into the new generation of clued up patients and use their experiences to create better devices and treatments?
Market research provides patients with an opportunity to share experiences and provides manufacturers with actionable insights that improve patients' lives. We take a look at a diabetes focus group this National Diabetes Awareness Month.
Medical device manufacturers recognise that patient input is key to creating better products and treatments. This Sky documentary featuring CMR explains how well-designed market research can turn the patient voice into tangible action...
We are pleased to announce that we have teamed up with B2B broadcaster, Executive TV, to produce a new documentary on patient-centricity in healthcare. The 30-minute broadcast will air on Sunday 30th October at 10:30am on Sky digital...
Ethnography is a research method that can help us gain deep insights into the context of users' daily lives. In a new video, CMR Research Director Alper Hulusi discusses its value to medical device manufacturers.
MaxDiff can help market researchers generate robust insights where a plethora of outputs are up for grabs. In part two of her blog, CMR Research Manager Sarah Mackinnon shares her top tips to help you maximize MaxDiff in your own study.
Want to kickstart your career in the exciting field of medical device research? Whether you're a bright, recent graduate or an experienced market researcher, CMR could have just the job you're looking for.
Maximum Difference Scaling - aka MaxDiff - is a form of statistical analysis that can help market researchers ascertain which insights will deliver the greatest return on investment. In the first of a two-part blog, CMR Research Manager,...
We recently undertook a piece of independent research to uncover user perceptions of Abbott FreeStyle Libre. The FreeStyle Libre came from leftfield, taking the market by surprise and having heard a lot of anecdotal feedback about its...
Pricing research is a critical step in the product lifecycle. CMR’s CEO, George Ashford looks at the role that qualitative research can play in its delivery. Pricing research is a numbers game. So what role can qualitative research...
Research Director, Alper Hulusi gives his view on the battle between traditional focus groups and their online counterpart.
In 2012, the market for 3D products reached $777 million, and is predicted to grow to $8.4 billion by 2015 as medical applications are developed. Research Manager, Lucy Little looks at how 3D printing is evolving in the medical industry...
Research Manager, Sarah MacKinnon provides an overview of gamification, one of the key innovations in market research at the moment. Coined in 2002, the phrase “gamification” is a buzzword in the market research industry. But what...
If you want to know what patients think, don’t just ask healthcare professionals. CMR’s CEO, George Ashford highlights the benefit of gauging the patient’s view and the dangers of ignoring it.
What is it and what does it mean for market research? Market research is subject to increasing rules around privacy, consent and participant compensation. Research Project Manager, Hayley Eades looks at the implication of the Sunshine...
CMR ponders the challenge of understanding how truly effective a medical device sales force is in today’s healthcare marketplace.
As market researchers we find it counter-intuitive to believe that a large group of random individuals may collectively give us more accurate responses than a handful of experts. But that’s exactly what the wisdom of crowds theory tells...
Having worked in the Chinese market since 2003, CMR is well positioned to comment on the cultural nuances of market research in the world's most populous nation. CMR CEO, George Ashford explains more.
With Anaesthesia being one of CMR’s strongest areas, Research Manager Sarah MacKinnon conducted a survey with 100+ European anaesthesiologists to gain their views on the future landscape of technology within anaesthesiology.
At CMR we are often asked how market research can help clients ensure they deliver products that genuinely meet the needs of the market.
Welcome to the CMR blog. Here we’ll discuss the latest trends in the medical device sector and market research. You will find articles giving our take on new technologies, advances in specific therapy areas and research methodologies.