Surveillance
Measuring post launch performance
Monitoring performance ensures you maximise ROI over time. CMR can track your brand performance and share of mind, as well as helping you to identify challenges and make the most of opportunities.
Services in our Surveillance offering include:
| Salesforce effectiveness | Research to assist in evaluating how well the salesforce is delivering key messages to the market and how it is being received. |
| Brand performance tracking | Determining how your brand is performing against plan and identifying what is required to optimise brand performance |
| Life cycle management | Helping you to understand the impact of product withdrawal or develop options such as line extensions that will maximise and prolong your brand franchise |
| Digital research | Gauging a target audience’s digital needs and digital usage to improve your understanding of your target audience, enhance communications and optimise user experience |
