What We Do
Medical device market research. In simple terms this is what CMR does but our work is about so much more. Helping you create and market successful devices is CMR's raison d'etre.
You may have an idea. Or maybe you want one. Perhaps you have already developed a concept. You might be on the verge of launching a product or maybe you launched last year. Whatever stage you are at in the product lifecycle you are going to need research.
Understanding your target audience and how it perceives your idea, concept, marketing messages or support materials could be the difference between success and failure.
That’s where CMR comes in. Click on the sections below to find out more.
Medical devices, more medical devices, and everything in between...
First and foremost we focus on medical devices and have done for over 10 years. We don’t do generic healthcare; we stick to what we do best and we do it expertly.
We understand what it takes to conceive, design, manufacture and market a great medical device and we know how to communicate with your target audiences.
That’s not to stay we stick rigidly to devices alone. Whether it is messaging, med-ed, apps or any other supporting material, we’re adept at researching the aspects that help make your device successful.
Secondly, we’re global. With a network of partners across 38 countries, we’ve delivered medical market research on six continents.
Ultimately it’s our approach that sets us apart. We strive to understand your business and deliver research that has real meaning. Collaborative, responsive, flexible and approachable are words our clients use to describe us.
From Mumbai to Memphis, Berlin to Brisbane, we deliver insights from every corner of the planet.
We undertake medical market research on a global scale. True, we’ve yet to conduct fieldwork in Antarctica or the Arctic, but we have worked in every other continent on the planet. Our team of hand picked partners from around the world enables us to understand any regional medical device market and engage with any type of local audience. We work without borders, and we enjoy a level of flexibility that’s alien to some of our larger competitors.
So whether it’s asthma inhaler insight in America, catheter research in Cambodia or infusion pump understanding in India, get in touch. We’ve yet to receive an assignment that’s beyond us.
Click on the pins on the map below to see what we’ve been up to in each country.
Every medical device is different, and so is every project.
We take a genuinely ad-hoc approach to medical device market research. You wouldn’t go to a tailor for an off-the-peg suit, and you’d be shocked if your one of a kind print turned out to be one of a thousand. Likewise your medical device market research requirements are completely unique: a one size fits all solution just won’t do. Your business deserves better and that’s the cornerstone of our approach.
We start by listening.
Listening to the challenges you face and understanding what makes your business tick is vital. Objectives aren’t always obvious. We’ll work with you to define them and ensure that collectively we understand the value market research will add to your business.
Then we think about how best to meet these objectives.
We don’t take quant and qual research as separate specialisms; we look at what works best for your business and suggest an approach that makes the most sense in the context of your objectives.
What you’ll end up with is the whole story: a full and detailed picture of your market tailored to give your business complex insights in an intelligently simple way.
Innovation with purpose
We appreciate the importance of innovation to our customers. If you are reading this it’s because you are either already innovating or soon will be. That’s why our medical device market research is founded on innovation. But we don’t see value in creating proprietary methodologies for the sake of it, no BrainCrusher, MEDiTrax® or HyperMonitor© for us. We don’t rely on gimmicks. At CMR it’s our purposeful approach that makes us innovative.
Flexibility, creativity and the desire to do what is right for your business drive what we do. For each and every project we innovate; mixing up the old to create something new is second nature to us.
Whether that’s using HCPs to present the case for a new product to their purchasing colleagues [click here] or using tablets to provide real time quantitative data capture to clients during focus groups [click here], we’re always looking for something new.
