Imagining Imaging

As a global leader in the field of surgical systems our client wanted to investigate the potential for a new kind of medical device for imaging. Giving surgeons the ability to objectively assess tissue viability, this innovative medical device had the potential to significantly improve efficiency and surgical outcomes. CMR was commissioned to assess clinical need and likely acceptance amongst the key target audience. With the ultimate a... get the full story

Ensuring Market Acceptance

Knowing your audience is an essential part of ensuring your medical device will succeed. As a late entrant to the paediatric diabetes market, our client wanted to demonstrate its commitment to helping children and their parents manage their condition effectively. CMR was engaged to assess the extent to which an insulin pen concept met the needs of this sensitive target audience. With a need to ensure clear differentiation between its offer... get the full story

Usability testing with a hard to reach group

As a trusted partner of Team Consulting, a globally recognised expert in the design and development of medical devices, CMR was approached to undertake the recruitment of participants for the usability testing of their latest product. Focussing on a very low incidence patient group, it proved to be a very interesting and exciting challenge and a study which successfully played to CMR's strengths in recruitment.... get the full story

Adding Value With Medical Devices

With the correct profile, medical devices can bring considerable added value to a brand. Having been the leading innovator in the area of in-vitro diagnostics for over 20 years, our client was seeking to grow its market share in the face of increasing competition. With low category growth rates and high shares in developed markets our client needed innovation to drive revenue growth. In bringing CMR on board its objective was to identify t... get the full story

Tablets aren’t just for Pharma

With a product launch in the highly competitive catheter space imminent, our client was eager to ensure its sales detail aids were sufficiently focused to enable its medical device salesforce to engage with the target audience. CMR was tasked with delivering research covering the EU, Asia, North America and South America.... get the full story

Pre-launch intelligence gathering

Having developed the original portable Peak Flow meter, Clement Clarke International (CCI) has been a leader in the respiratory field for over 35 years. With the launch of two new medical devices imminent, Clement Clarke was seeking to gain insight into two key areas; the ways in which asthmatics engage with peak flow meters and spacers, and perceptions of respiratory nurses with regard to patient interaction with spacers.... get the full story

Improving Medical Device Sales

Our client had seen mixed results with a recently launched blood glucose meter. While sales exceeded expectations in some markets, slower than anticipated results were seen in others. Taken at face value it was difficult for our client to understand the story behind these medical device sales figures. CMR was brought in to develop a methodology that would give our client's marketing team an insight into sales performance both for its own p... get the full story

Understanding Payers

With a patient warming device that was widely recognised as a winner in the eyes of users, our client was mystified by slow uptake. Initial research identified a challenge around acceptance amongst payers. Unable to grasp the benefits, payers were reluctant to sign-off purchases, leaving our client with a great medical device but low sales. Bringing CMR in to help, our client asked us to come up with a way of understanding how to ensure... get the full story