Ensuring Market Acceptance

Knowing your audience is an essential part of ensuring your medical device will succeed. As a late entrant to the paediatric diabetes market, our client wanted to demonstrate its commitment to helping children and their parents manage their condition effectively. CMR was engaged to assess the extent to which an insulin pen concept met the needs of this sensitive target audience. With a need to ensure clear differentiation between its offer... get the full story

Usability testing with a hard to reach group

As a trusted partner of Team Consulting, a globally recognised expert in the design and development of medical devices, CMR was approached to undertake the recruitment of participants for the usability testing of their latest product. Focussing on a very low incidence patient group, it proved to be a very interesting and exciting challenge and a study which successfully played to CMR’s strengths in recruitment.... get the full story