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Methodologies

Welcome to the CMR blog. Here we'll discuss the latest trends in the medical device sector and market research. You will find articles giving our take on new technologies, advances in specific therapy areas and research methodologies.

Using Qual to get better value from pricing research

Friday

Pricing research is a critical step in the product lifecycle. CMR’s CEO, George Ashford looks at the role that qualitative research can play in its delivery.

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Should we trust the wisdom of the crowds?

Thursday

As market researchers we find it counter-intuitive to believe that a large group of random individuals may collectively give us more accurate responses than a handful of experts. But that’s exactly what the wisdom of crowds theory tells us to do.

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Saving time and money using Conjoint in New Product Development

Friday

At CMR we are often asked how market research can help clients ensure they deliver products that genuinely meet the needs of the market.

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